Improve your B2B lead generation
Are you driving traffic to your website but struggling to turn visitors into pipeline? RB2B offers a straightforward solution: it identifies anonymous visitors and pushes their LinkedIn profiles directly to Slack. Your sales team sees who's on the site, in real time, and can act on that signal before the window closes.
This is what inbound-led outbound actually looks like in practice. Instead of waiting for a form fill, you know when a target account is actively researching you, and you can reach out while you're top of mind.
Seamlessly integrate with your existing sales process
RB2B integrates with your existing sales and marketing tools and delivers leads where your team already lives, Slack. By focusing on the most engaged website visitors, you can prioritize outreach and significantly reduce the lag between someone showing interest and your team following up.
The practical result: shorter sales cycles, better-timed outreach, and a cleaner signal for which accounts are actually in market right now versus just on your email list.
Stay compliant and focus on high-quality leads
RB2B is designed with compliance in mind. It targets only US visitors and adheres to CCPA and CPRA regulations. You can also filter leads based on firmographic and technographic data , meaning your team isn't chasing every visitor, just the ones that fit your ICP.
Common questions about RB2B
What is RB2B?
RB2B is a platform that identifies anonymous website visitors and pushes their LinkedIn profiles to Slack in real time, helping B2B teams turn page views into actionable outbound leads.
How does RB2B identify website visitors?
RB2B uses a proprietary network of fully-permissioned publishers, combining first- and third-party cookies, device IDs, and IP addresses to identify individuals visiting your website.
What are the benefits?
High-intent leads, decision-maker identification, shorter sales cycles, and higher deal closure rates, because you're focusing on prospects who are actively in-market rather than cold.
How does RB2B differ from Clearbit or DemandBase?
Unlike tools that use reverse IP lookup to identify companies, RB2B identifies the specific individuals visiting your site through its publisher network, giving you a LinkedIn profile rather than just a company name.
Is RB2B compliant with GDPR and US privacy laws?
RB2B targets only US visitors, which keeps it outside GDPR scope. It also adheres to CCPA and CPRA, so your lead generation stays ethical and lawful.
How long does setup take?
Under 5 minutes. Install a script in your site's header and leads start flowing to Slack. RB2B offers 24/7 live support to help you through the process.