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Fractional CMO · Austin, Texas

Looking for a fractional CMO in Austin?

Robert Gilbreath is an Austin-based fractional CMO working with B2B SaaS, fintech, proptech, and AI-powered companies. Available for local Austin engagements and remote work across the US.

Austin has become one of the strongest tech and startup markets in the country. The B2B SaaS scene is deep, fintech is growing fast, and AI-powered companies are launching and scaling here at a pace that would have been hard to imagine a decade ago.

For many of those companies, the marketing challenge is the same: strong product, real traction, and a go-to-market motion that needs more senior leadership than the current team can provide, but not enough scale yet to justify a full-time CMO hire.

That's where a fractional CMO makes sense.

Austin-based, available in person

Robert Gilbreath is based in Austin and works with local companies who want a fractional CMO who can actually show up, in your office, at your offsites, in the rooms where decisions get made. Not just on Zoom.

That said, most fractional CMO work is inherently flexible. If you're in Dallas, Houston, San Antonio, or anywhere else in the US, remote engagement works well and is how most client relationships operate.

What Austin companies typically need

The most common situation: a company has product-market fit and is growing, but marketing is either founder-led or being run by a capable team without senior strategic direction. The result is scattered priorities, unclear positioning, and a pipeline that doesn't reflect the quality of the product.

A fractional CMO steps into that gap. Not as a consultant who delivers recommendations and moves on. Engagements can be structured as ongoing fractional leadership, a focused project, or a senior advisory relationship. The style is flexible. What stays consistent: the work is operational, and Robert operates as a owns the marketing function, sets the agenda, and is accountable for outcomes alongside the rest of the leadership team.

Experience that's relevant to the Austin market

Robert's background includes the founding CMO role at ShipStation, which was built and scaled in Austin before being acquired and eventually operated under private equity ownership. That experience spans bootstrapped startup growth, publicly traded company structure, and PE-backed scale, and it's directly relevant to where many Austin companies are headed.

He's worked in B2B SaaS, ecom SaaS, and technology-driven businesses. He understands the Austin ecosystem, the talent market, and the kinds of go-to-market challenges that show up most often in high-growth tech companies.

Who this is for

The best fit is an Austin-area company, or a Texas company open to a remote engagement, that:

If that sounds like your company, reach out directly or use the contact form below. The first conversation is short, direct, and focused on whether there's a real fit.

For more on how fractional CMO engagements are structured, see the Work with Me page. For background on real engagements, see the case studies.

FAQ

Fractional CMO in Austin: common questions

Is there a fractional CMO based in Austin, Texas?

Yes. Robert Gilbreath is an Austin-based fractional CMO with experience across B2B SaaS, ecom SaaS, fintech, proptech, and AI-powered companies. He works with Austin companies in person and with companies across the US remotely.

Why hire a fractional CMO in Austin rather than a national agency?

An Austin-based fractional CMO understands the local startup and tech ecosystem, can meet in person when it matters, and operates as an insider on your leadership team rather than an outside vendor. The relationship is ongoing and operational, not project-based.

What kinds of Austin companies work with a fractional CMO?

Typically seed through Series B companies that need senior marketing leadership but aren't ready for a full-time CMO hire. Austin has a strong B2B SaaS, fintech, and tech community, and many of those companies are in exactly the right stage for fractional executive support.

Do you only work with Austin companies?

No. Austin is home base, but most fractional CMO work is remote-friendly by nature. Robert works with companies across Texas and the US. If you're not in Austin, that's not a barrier.

How do I hire a fractional CMO in Austin?

The fastest path is a direct conversation. Email rg@robertgilbreath.com or use the contact form on this page. We'll talk through your situation and figure out whether there's a fit.