Writing
Perspectives on GTM, marketing, and fractional leadership.
Articles and resources on the things I spend most of my time thinking about, positioning, pipeline, ecommerce growth, and what it takes to build a marketing function that actually scales.
Fractional CMO case studies: real engagements, real outcomes.
Three case studies covering a hands-on operator background at ShipStation, a go-to-market clarity engagement, and an ongoing senior marketing advisory relationship.
Read →Fractional CMOThe case for a fractional CMO, and when it actually makes sense.
What a fractional Chief Marketing Officer actually does, how engagements are structured, and when the model makes sense for B2B SaaS, fintech, and ecom companies.
Read →Fractional ExecutiveWhy executives should consider a fractional CMO or COO.
Fractional executives bring senior expertise on a flexible basis. Here's the case for why more companies, especially those growing fast, are turning to this model.
Read →Ecom SEOWhy a free ecom SEO audit is a smart starting point for retail growth.
Most ecom growth problems aren't technical, they're about page usefulness. Before investing in more fixes, understand what's actually holding your store back.
Read →Inbound-Led OutboundInbound-led outbound: identify your website visitors and act on the signal.
Your best leads are already visiting your website. RB2B identifies who they are and delivers their LinkedIn profile to Slack in real time, so you can reach out before the window closes.
Read →